--- title: Veylinx Blog description: Blog about market research, behavioral insights, and transactional research. --- [![Veylinx\_logo24-02a](https://veylinx.com/hubfs/Veylinx_logo24-02a.svg) ![Veylinx\_logo24-02a](https://veylinx.com/hubfs/Veylinx_logo24-02a.svg)](https://veylinx.com) [![Veylinx logo](https://veylinx.com/hubfs/Veylinx_logo24-02a.svg)](https://veylinx.com) - [Solutions](https://veylinx.com/solutions) - [About Us](https://veylinx.com/about-us) - [Blog](https://veylinx.com/blog) - [Contact Us](https://veylinx.com/contact-us) - [Solutions](https://veylinx.com/solutions) - [About Us](https://veylinx.com/about-us) - [Blog](https://veylinx.com/blog) - [Contact Us](https://veylinx.com/contact-us) [GET STARTED](https://veylinx.com/contact-us) # [Breaking the Benchmark: How A-Brands Can Win the Premium Innovation Game](https://veylinx.com/blog/breaking-the-benchmark-how-a-brands-can-win-the-premium-innovation-game) May 12, 2026 Brands that survive will probably be the ones that know exactly why people choose them — and can prove it beyond survey optimism and PowerPoint confidence. In today's volatile market, established CPG A-brands are facing a challenge like never before. But with new challenges ... 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Market Research: The Combined Power of Agile & Transactional](https://veylinx.com/blog/accelerating-market-research-the-power-of-agile-and-transactional-methods) #### [June 15, 2023 • 3 min read ![](https://veylinx.com/hubfs/value%20kpi%20blog%20post.webp) Introducing Value as a KPI for Innovation Tracking](https://veylinx.com/blog/introducing-value-as-a-kpi-for-innovation-tracking) #### [March 01, 2023 • 2 min read ![](https://miro.medium.com/v2/resize:fit:1400/1*DlfKmdxGvVbZsoiOz4fZzg.png) Which Brands Won the Super Bowl?](https://veylinx.com/blog/which-brands-won-the-super-bowl) #### [December 19, 2022 • 2 min read ![](https://veylinx.com/hubfs/13%20months%20later%20blog%20image.webp) 13 Months Later: How Did Inflation Change Purchasing Behavior?](https://veylinx.com/blog/13-months-later-how-did-inflation-change-purchasing-behavior) #### [November 18, 2022 • 1 min read ![](https://veylinx.com/hubfs/twitter%20study%20blog%20post%20image.webp) New Research Explores Potential Demand 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