All articles from Karina Abdulina

In-Home Usage Test Best Practices

Driving smarter product innovation

McKinsey x Veylinx study: Consumer willingness to pay for sustainability

Screen Test: What do consumers look for in a sunscreen?

Veylinx Behavioral Research Reveals Canned Cocktails Demand

The 2024 Super Bowl: Which Brands Won?

Top Insights Conferences You Do Not Want to Miss in 2024

Hypothetical Bias Explained in 500 Words

Accelerating Market Research: The Combined Power of Agile & Transactional

Introducing Value as a KPI for Innovation Tracking

Which Brands Won the Super Bowl?

13 Months Later: How Did Inflation Change Purchasing Behavior?

New Research Explores Potential Demand for Paid Twitter Verification

The Future of Plant-Based Proteins in Europe

The Price Was Right, Wasn’t It?