Learn more about your consumers' wants and needs within your industry or sector.

Consumer Packaged Goods

Media and Entertainment

Consumer Electronics

Consumer Health

Telecommunications

Direct to Consumer Models

Consumer Packaged Goods

Consumer insights to create more relevance and authenticity in the market.

Consumer packaged goods (CPG) have long been the backbone for sustained mass-market growth. The category is now facing real challenges by shifts in the way consumers shop, access information, and choose between brands. With more information, consumers are scrutinizing brands more closely. They actively look for brands that not only meet their product claims, but are also authentic, and consistent with their own values and ideologies. This is spurring an influx of smaller, highly relevant, niche brands, being accelerated by digital marketing and direct to consumer sales models. These brands are quickly grabbing market share and are growing faster than the large, established brands. To add more value and successfully compete, mass-market manufacturers need to become more attuned to consumer preference, more innovative, and agile to respond to changes than ever before.

We can help by:

  • Developing insights used to build stronger brands and product innovation pipelines that are relevant to today's consumer. 
  • Entering existing or new and developing markets quickly by understanding the unique quirks of consumers in your target market.
  • Quantifying and predicting demand for individual products, brands, and channels to optimize supply, increase efficiencies, and reduce cost.

Media and Entertainment

Media and entertainment are becoming more direct and responsive than ever. Ensure you are ahead of the curve.

Digital technology has dramatically changed the media and entertainment landscape. Virtually every media company is now looking to obtain a direct relationship with the consumer. Over the next five years, we are expecting hundreds of new digital streaming services to flood the market, giving more choice than ever before. To be successful in this increasingly lucrative but competitive market, consumer insights that help uncover new product differentiation opportunities, changes in consumer preference, and buyer behavior will be more critical than ever.

We can help by:

  • Acquiring a deep understanding of consumers' interest and buyer behavior amongst different platforms, channels and media.
  • Determining and testing alternative subscription product and/or service bundles.
  • Uncovering consumer perceptions and preferences for different brands. 
  • Discovering insights to develop strategies that increase product adoption and decrease churn.
  • Conducting live market tests and consumer research to optimize brand positioning, advertising campaigns, and corporate communications to ensure a successful brand or product launch.

Consumer Electronics

Consumer electronics are dramatically reshaping every aspect of how we live, work, and play. Are you ready for what's coming next?

Consumer electronics are taking a massive role in reshaping all aspects of how we live, work, and play. Every day millions of new technology-enabled products are being launched that affect consumer behavior and market dynamics. Products like portable music-players, Alexa and other A.I. technology, smartwatches, and domestic appliances are developing at a faster rate than ever seen before. The companies behind these products are also using technology to create new platforms that blur the boundaries of markets and categories in which they traditionally operated. This increasingly competitive market is making it harder for existing companies to remain competitive and stay ahead of what is coming in the future. With the pace of this industry and the rate in which companies are investing and using technology to disrupt whole industries, consumer insights and market research have never been more important for companies not wanting to be left behind.

We can help by:

  • Understanding consumer perception and market potential for new concepts and consumer electronic offerings.
  • Identifying new trends and disruptive growth opportunities.
  • Increasing market share by becoming more competitive in a fast-changing marketplace. 

Consumer Health

Growth in personal health is being driven by consumers seeking new ways to increase their overall health and wellness in a proactive way to prevent disease.

Companies from life sciences, consumer goods, and healthcare industries are all looking at new ways to capture market share in this attractive market. These companies are using their advanced consumer insights and marketing ability to appeal to these consumers in very innovative ways, and at all stages of the customer journey. They tend to be targeting the digitally connected consumer as well as appealing to the emerging economies where there is to be a steady rise in demand for health and wellness products as wealth increases.
Although a large market opportunity, increased competition, rates of innovation, and a growing number of possible channels and touchpoints, all make the market very fast-paced, dynamic, and competitive. Being able to gain market insights, innovate, test concepts, and respond to changing consumer demand quickly, has never been more critical for developing successful new brands and products in this segment.

We can help by:

  • Developing insights used to build stronger brands and product innovation pipelines that are relevant to today's consumer.
  • Entering existing or new and developing markets quickly by understanding the unique quirks of consumers in your target market.
  • Quantifying and predicting demand for individual products, brands, and channels to optimize supply, increase efficiencies, and reduce cost.

Telecommunications

A global explosion in demand for data is building the case for 5G and other network enhancing products and services.

The recent Covid-19 pandemic has created a global explosion of demand for streaming services and digital communication technologies. With this, there has been a dramatic surge in the data and speed requirements from consumers. Although this may drop after lockdown and social distancing requirements are relaxed, we don't expect this to go back to pre-pandemic times. This has created the perfect playing field for new internet and telecommunications providers to develop faster, more reliable internet service offerings, including 5G.

We can help by:

  • Discovering which 5G potential usage scenarios consumers are willing to pay most for.
  • Increasing understanding around factors that would drive consumers to pay more for a 5G subscription.
  • Identifying which consumers are most likely to become early adopters of 5G subscription models.

Direct to Consumer Models

Identify early signs of churn and how to prevent it.

With current economic uncertainty, many consumer subscription businesses are dealing with increasing churn rates as consumers are looking for ways to save money. Rather than letting these consumers go, we can help develop deep, actionable insights into which consumers are most likely to leave, what they are still willing to pay, and help create offers and value propositions they won't refuse.

We can help by:

  • Testing different value propositions to find new solutions to decrease churn.
  • Obtaining insights and understanding of why your customers are churning.
  • Predicting which users are more likely to churn and how you can prevent this.

Consumer Packaged Goods

Media and Entertainment

Media and entertainment are becoming more direct and responsive than ever. Ensure you are ahead of the curve.

Digital technology has dramatically changed the media and entertainment landscape. Virtually every media company is now looking to obtain a direct relationship with the consumer. Over the next five years, we are expecting hundreds of new digital streaming services to flood the market, giving more choice than ever before. To be successful in this increasingly lucrative but competitive market, consumer insights that help uncover new product differentiation opportunities, changes in consumer preference, and buyer behavior will be more critical than ever.

We can help by:

  • Acquiring a deep understanding of consumers' interest and buyer behavior amongst different platforms, channels and media.
  • Determining and testing alternative subscription product and/or service bundles.
  • Uncovering consumer perceptions and preferences for different brands. 
  • Discovering insights to develop strategies that increase product adoption and decrease churn.
  • Conducting live market tests and consumer research to optimize brand positioning, advertising campaigns, and corporate communications to ensure a successful brand or product launch.

Consumer Electronics

Consumer electronics are dramatically reshaping every aspect of how we live, work, and play. Are you ready for what's coming next?

Consumer electronics are taking a massive role in reshaping all aspects of how we live, work, and play. Every day millions of new technology-enabled products are being launched that affect consumer behavior and market dynamics. Products like portable music-players, Alexa and other A.I. technology, smartwatches, and domestic appliances are developing at a faster rate than ever seen before. The companies behind these products are also using technology to create new platforms that blur the boundaries of markets and categories in which they traditionally operated. This increasingly competitive market is making it harder for existing companies to remain competitive and stay ahead of what is coming in the future. With the pace of this industry and the rate in which companies are investing and using technology to disrupt whole industries, consumer insights and market research have never been more important for companies not wanting to be left behind.

We can help by:

  • Understanding consumer perception and market potential for new concepts and consumer electronic offerings.
  • Identifying new trends and disruptive growth opportunities.
  • Increasing market share by becoming more competitive in a fast-changing marketplace. 

Consumer Health

Growth in personal health is being driven by consumers seeking new ways to increase their overall health and wellness in a proactive way to prevent disease.

Companies from life sciences, consumer goods, and healthcare industries are all looking at new ways to capture market share in this attractive market. These companies are using their advanced consumer insights and marketing ability to appeal to these consumers in very innovative ways, and at all stages of the customer journey. They tend to be targeting the digitally connected consumer as well as appealing to the emerging economies where there is to be a steady rise in demand for health and wellness products as wealth increases.
Although a large market opportunity, increased competition, rates of innovation, and a growing number of possible channels and touchpoints, all make the market very fast-paced, dynamic, and competitive. Being able to gain market insights, innovate, test concepts, and respond to changing consumer demand quickly, has never been more critical for developing successful new brands and products in this segment.

We can help by:

  • Developing insights used to build stronger brands and product innovation pipelines that are relevant to today's consumer.
  • Entering existing or new and developing markets quickly by understanding the unique quirks of consumers in your target market.
  • Quantifying and predicting demand for individual products, brands, and channels to optimize supply, increase efficiencies, and reduce cost.

Telecommunications

A global explosion in demand for data is building the case for 5G and other network enhancing products and services.

The recent Covid-19 pandemic has created a global explosion of demand for streaming services and digital communication technologies. With this, there has been a dramatic surge in the data and speed requirements from consumers. Although this may drop after lockdown and social distancing requirements are relaxed, we don't expect this to go back to pre-pandemic times. This has created the perfect playing field for new internet and telecommunications providers to develop faster, more reliable internet service offerings, including 5G.

We can help by:

  • Discovering which 5G potential usage scenarios consumers are willing to pay most for.
  • Increasing understanding around factors that would drive consumers to pay more for a 5G subscription.
  • Identifying which consumers are most likely to become early adopters of 5G subscription models.

Direct to Consumer Models

Identify early signs of churn and how to prevent it.

With current economic uncertainty, many consumer subscription businesses are dealing with increasing churn rates as consumers are looking for ways to save money. Rather than letting these consumers go, we can help develop deep, actionable insights into which consumers are most likely to leave, what they are still willing to pay, and help create offers and value propositions they won't refuse.

We can help by:

  • Testing different value propositions to find new solutions to decrease churn.
  • Obtaining insights and understanding of why your customers are churning.
  • Predicting which users are more likely to churn and how you can prevent this.
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