Find all the answers you need.
How does Veylinx work?
To measure real purchase intent, consumers are invited to bid on a product in a sealed-bid auction. What consumers get to see exactly can be randomized to measure, for example, which concept scores best. There’s also room to pose a number of survey questions to understand the who and the why.
What makes Veylinx different?
Whether it’s surveys, focus groups or social media, you’re relying on what consumers say they’ll do. Studies show that respondents often misrepresent what they will actually do. * Veylinx requires consumers to put their money where their mouth is to reveal realistic consumer insights.
* Jacquemet, N., Joule, R. V., Luchini, S., & Shogren, J. F. (2011). Do people always pay less than they say? Testbed laboratory experiments with IV and HG values. Journal of Public Economic Theory, 13(5), 857-882.
Can I include video in the experiment?
Yes, video can be integrated.
In what countries is Veylinx available?
Veylinx cooperates with all major panel agencies. This means that there is a panel available in over 80 markets - Europe, north America, major markets in South America and Asia (incl. China, Japan, and India). If there is no online panel available, it is possible to cooperate with offline fieldwork suppliers to get the sample that is required.
How long does a project take?
A project normally takes around two weeks to complete and consists of three phases:
- setup here we create the research stimuli and survey this takes about three days
- Fieldwork, this takes about 4 days
- analysis and debrief, this takes about 5 days
Can I use my own panel with Veylinx?
Yes, Veylinx can be used on any owned panel. The study can be shared as a hyperlink or embedded on a web page. The study can be delivered white label or branded in any required design.
What if the product is still in the concept phase?
If the product is not available (yet) because it’s still in the concept phase, respondents will be informed that they’re bidding on a concept. In a concept auction, winners only have to pay if the concept is actually launched within three months. This keeps the study real but without any commitment to actually manufacture the concept. It’s like Kickstarter.