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Real auction-based experiments using real money

Our Nobel Prize-winning Vickrey auction approach uses live online experiments to test both existing products or concepts.

Auctions take place on our user-friendly platform, require just 5 minutes to complete, and mimic an actual online shopping experience. The carefully selected consumer panelist use their own money to bid. This gives us a very accurate indication of real purchase intent and demand for your product by your target market.

Let us show you how it works...

First, consumers participate in a screener to ensure we get the right sample composition.

Consumers then see an ad with the product and place a single bid to indicate their maximum willingness to pay. 

After placing a bid, consumers respond to a number of questions. This includes specific questions that help us deepen our understanding of their behavior and gain more insights based on your particular research objectives. 

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If you have any questions or inquiries
please feel free to contact us.