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P r o v e n
Veylinx uses Vickrey auctions developed by Nobel Prize winner William Vickrey.
Vickrey auctions reveal consumers’ maximum willingness to pay.
Rules:
•Consumers place a single and sealed bid.
•Veylinx selects a price point
•Consumers who bid above this price point win if the
product exists in the market.
Real auction-based experiments using real money
Our Nobel Prize-winning approach uses live, online auction-based experiments to test both existing products or concepts.
Auctions take place on our user-friendly platform, take just 5 minutes to complete, and mimic an actual online shopping experience. The carefully selected consumer panel use their own money to bid. This gives us a very accurate indication of real purchase intent and demand for your product by your target market.research objectives.
Let us show you how it works...
First, consumers participate in a screener to ensure we get the right sample composition.
Consumers see an ad with the product and place a single bid to indicate their maximum willingness to pay.
After placing a bid, consumers respond to a number of questions. This includes specific questions that help us deepen our understanding and gain more insights based on your particular research objectives.
