Veylinx captures insights through a Nobel Prize-winning approach in which participants have real skin in the game.
Consumers participate in an actual purchasing experience by placing a single sealed bid on the product(s) being tested.
Benefits:
• 100% real: consumer risks own money
• Quick, simple, and transparent
• Realistic view of demand
Real auction-based experiments using real money
Our Nobel Prize-winning Vickrey auction approach uses live online experiments to test both existing products or concepts.
Auctions take place on our user-friendly platform, require just 5 minutes to complete, and mimic an actual online shopping experience. The carefully selected consumer panelist use their own money to bid. This gives us a very accurate indication of real purchase intent and demand for your product by your target market.
Let us show you how it works...
First, consumers participate in a screener to ensure we get the right sample composition.
Consumers then see an ad with the product and place a single bid to indicate their maximum willingness to pay.
After placing a bid, consumers respond to a number of questions. This includes specific questions that help us deepen our understanding of their behavior and gain more insights based on your particular research objectives.
