Have a new product?
Not sure how your target market will respond?

Veylinx can help validate ideas and concepts quickly, at any stage of the innovation funnel.

Idea Screener

Have several product ideas? Not sure which are worth pursuing? Veylinx offers quick and reliable ways to test and identify the most promising ideas amongst different target groups.

The Vickrey Auction

Demand Curve • Idea ranking • Reasons to (not) buy bar charts • Diagnostics - Top2box comparison graphs • Demand driving characteristics • Demand score (WAWTP) • Driver/ Limiter analysis

What is the potential of each idea?

Which idea has the most positive impact on demand?

Concept Test

Rolling out a new product? Not sure which benefits or features to pursue or highlight? A/B testing removes doubt by telling us precisely what features appeal in each variable test. Use this to test and find the most attractive concepts, claims, branding and packaging ideas.

The Methodology

The Vickrey Auction

Behavioral KPIs and key metrics

• Demand Curve • Reasons to (not) buy bar charts • Diagnostics - Top2box comparison graphs • Demand driving characteristic • Demand score (WAWTP) • Driver/ Limiter analysis

What is the potential of each of your concepts?

What are the key improvement areas of each of the concepts?

What is the overall ranking of each concept?

Claim Test

Want to know which product claims are most attractive to your target market? Veylinx can run testing on either individual, or a combination of claims to help determine the value of certain features, benefits, or ingredients.

The Methodology

The Vickrey Auction

Behavioral KPIs and key metrics

• Key findings • Reasons to (not) buy bar charts • Diagnostics- Top2box comparison graphs • Demand curve • Demand Score • Driver/Limiter analysis • Demand driving characteristics •

Which of the claims drives demand for the product?

What associations do the different claims elicit?

Which claim is the best in terms of brand fit and appeal?

Positioning Test

Want to find the optimal positioning strategy? Veylinx can test different sets of product and brand benefits to develop a unique positioning that attracts your target market and differentiates you from the competition.

The Methodology

The Vickrey Auction

Behavioral KPIs and key metrics

• Demand curve • Reasons to (not) buy bar charts • Diagnostics - Top2box comparison graph • Demand score • Driver/Limiter analysis • Confirmatory Target Group Analysis

Which product/brand benefits drive demand for the product?

How the new product is perceived according to reasons to buy?

Packaging Test

Ready to test packaging? Veylinx helps product managers, marketing managers, and technical teams test which packaging concepts perform best. This could be packaging innovation driven by sustainability, product requirements, or branding.

The Methodology

The Vickrey Auction

Behavioral KPIs and key metrics

• Demand curve • Reasons to (not) buy bar charts • Diagnostics - Top2box comparison graph • Demand score • Driver/Limiter analysis • Demand driving characteristics

Which packaging option drives the highest demand?

What are the main reasons to buy? Does this differ depending on the packaging?