Drive smarter innovation with behavioral studies

Observe actual consumer behavior—even for products that don't exist yet. Validate ideas and concepts quickly and reliably, at any stage of product development.

Idea Screener

Reveal unmet consumer needs at scale with Veylinx's new and improved idea screeners. Quickly and reliably identify the most promising ideas to pursue.

The Methodology

The Vickrey Auction

Behavioral KPIs and key metrics

Demand Curve • Idea ranking • Reasons to (not) buy bar charts • Diagnostics - Top2box comparison graphs • Demand driving characteristics • Demand score (WAWTP) • Driver/ Limiter analysis

What is the potential of each idea?

Which idea has the most positive impact on demand?

Concept Test

Rolling out a new product? Not sure which benefits or features to pursue or highlight? Test and find the most attractive concepts, claims, branding, and packaging ideas.

The Methodology

The Vickrey Auction

Behavioral KPIs and key metrics

• Demand Curve • Reasons to (not) buy bar charts • Diagnostics - Top2box comparison graphs • Demand driving characteristic • Demand score (WAWTP) • Driver/ Limiter analysis

What is the potential of each of your concepts?

What are the key improvement areas of each of the concepts?

Positioning Test

Want to find the optimal positioning strategy? Veylinx can test different sets of product and brand benefits to develop a unique positioning that attracts your target market and differentiates you from the competition.

The Methodology

The Vickrey Auction

Behavioral KPIs and key metrics

• Demand curve • Reasons to (not) buy bar charts • Diagnostics - Top2box comparison graph • Demand score • Driver/Limiter analysis • Confirmatory Target Group Analysis

Which product/brand benefits drive demand for the product?

How the new product is perceived according to reasons to buy?

Packaging Test

Ready to test packaging? Veylinx helps product owners, marketing managers and R&D teams test which packaging concepts and designs drive the greatest demand for a product.

The Methodology

The Vickrey Auction

Behavioral KPIs and key metrics

• Demand curve • Reasons to (not) buy bar charts • Diagnostics - Top2box comparison graph • Demand score • Driver/Limiter analysis • Demand driving characteristics

Which packaging option drives the highest demand?

What are the main reasons to buy? Does this differ depending on the packaging?