Rolling out a new product? Not sure which benefits or features to pursue or highlight? A/B testing removes doubt by telling us precisely what features appeal in each variable test. Use this to test and find the most attractive concepts, claims, branding and packaging ideas.
The Vickrey Auction
• Demand Curve • Reasons to (not) buy bar charts • Diagnostics - Top2box comparison graphs • Demand driving characteristic • Demand score (WAWTP) • Driver/ Limiter analysis
What is the potential of each of your concepts?
What are the key improvement areas of each of the concepts?
What is the overall ranking of each concept?