Veylinx and FutureBright Group Announce Strategic Partnership in Türkiye
New partnership combines Veylinx’s behavioral methodology and FutureBright Group’s in-market capabilities
AMSTERDAM // ISTANBUL, August 10, 2022 – Behavioral insights platform Veylinx and data tech group FutureBright Group announced the launch of a strategic partnership in Türkiye. The partnership brings together Veylinx’s unique skin-in-the-game consumer research methodology with FutureBright Group’s pioneering data and marketing technology tools and deep local market expertise.
Innovative consumer goods companies in Türkiye can now benefit from FutureBright Group’s in-market presence and extensive portfolio of data capabilities while deploying the proven Veylinx approach for accurately revealing consumer needs. To collect more reliable consumer insights, Veylinx uses the Nobel Prize-winning Vickrey method to reduce hypothetical bias present in conventional surveys.
Veylinx founder and CEO Anouar El Haji said, “We’re thrilled to partner with the leading marketing and data technology group in Türkiye. FutureBright Group’s commitment to advancing market research through science makes them a natural fit for providing access to our unique research approach, which measures actual behavior instead of claimed intent. We look forward to collaborating with them to realize our shared vision of unlocking the power of behavioral data to help marketers make better decisions.”
The partnership will enable FutureBright Group’s clients across all seven of its data, strategy and design companies to use Veylinx Platform for solutions like idea screening, concept testing, price optimization, and product tracking to capture better consumer insights throughout the entire innovation funnel.
According to FutureBright Group Founder Akan Abdula, “The main aim of this partnership is to help our clients understand and predict real consumer behavior. This capability is what makes Veylinx one of a kind. Research has become very attitudinal, and Veylinx helps solve this problem for the industry by uncovering what consumers do instead of just what they think. Each of FutureBright Group’s industry-leading tools provides a lever to help brands get the greatest possible lift in their marketing efforts – and we’re pleased to now offer Veylinx solutions as part of this.”
For more information about the partnership, contact Hale Yigiter.
About Veylinx
Veylinx is the most realistic behavioral insights platform for confidently answering critical business questions during all stages of product innovation. To reliably predict demand, Veylinx captures insights through a Nobel Prize-winning approach in which consumers have real skin in the game. This is a major advance from traditional market research practices that rely on what consumers say they would hypothetically buy. Veylinx's unique research methodology is trusted by the world's most innovative consumer goods companies, including Unilever, PepsiCo, Nestlé, General Mills, Reckitt and Kimberly-Clark. www.veylinx.com
About FutureBright Group
Established in 2010 in Istanbul, FutureBright Group consists of seven data, strategy & design companies: FutureBright Research, Behavior Institute, ZMET Institute, House of Impact, Bright&Craft, Pure Input & BrightSpots Studio. With regional offices in Dubai and Baku and a team of 150+ people, FutureBright Group serves a portfolio of more than 650 top brands and leads global data projects in 30 different countries. The group is ranked as one of Effie’s top agencies in Europe and has been a member of the Olson Zaltman Network since 2016. https://www.futurebright.com.tr
