Placement Test

Ready for final concept testing? Product placements or In-home Usage Tests (IHUT) and live auctions get participants to evaluate products in a natural, non-controlled way. A follow-up survey then delves deeper into attitudes and feelings towards the product or concept to minimize any surprises before launch.

What is the potential of each of your concepts?
What is the overall ranking of each concept?

The Vickrey Auction

Demand curve • Diagnostics • Reasons (not) to buy • Willingness to pay before and after use • Drivers & limiters analysis

• Post-usage Insights (Placement)
• Product evaluation
• User experience
• Repurchase rate (retention rate)
Start a new project.

If you have any questions or inquiries
please feel free to contact us.