Price testing | Pricing research

Pricing Test

Wondering how best to price a new product or promotion? Veylinx can help you determine optimal price points to attract consumers, drive revenue, increase market share, and create an overall winning pricing strategy

The Methodology

The Vickrey Auction

Behavioral KPIs and key metrics

Demand curve • Sample description charts • Revenue graph • Price optimization table • Confirmatory persona analysis • Demand score • Driver/Limiter analysis

How do different price points resonate with different consumer groups?

What are the promo and premium price points for the best performing concept?

What are the differences in expected revenue between the different shopper profiles?

What are the personas of your prime prospects?
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What are the volumetrics expected ?
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What is the source of volume ?