Price testing | Pricing research

Reveal consumers’ true willingness to pay with behavioral pricing experiments

Wondering how to set the price of a new product or adjust the price of an existing one? Veylinx can help you determine optimal price points to attract consumers, drive revenue, increase market share, and create an overall winning pricing strategy.

The Methodology

The Vickrey Auction

Behavioral KPIs and key metrics

Demand curve • Sample description charts • Revenue graph • Price optimization table • Confirmatory persona analysis • Demand score • Driver/Limiter analysis

How do different price points resonate with different consumer groups?

What are the promo and premium price points for the best performing concept?

What price is optimal for your product and what is the impact of that price on your revenue?

What are the personas of your prime prospects?
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What are the volumetrics expected?
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What is the source of volume ?