Real Buyers,
Real Insights

Behavioral research that

uses real transactions to get

closer to the truth.

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WATCH VIDEO

Measure value,

not just intent

Learn how much consumers value a product instead of just whether they will purchase it.

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real transactions

Bridge the gap between research and commerce by giving study participants skin in the game.

Choose how

you work with us

Do it yourself on our platform, work together with us, or let our seasoned experts handle it all.

Test products in real buying situations
that capture actual behavior

— HOW IT WORKS —

Solutions page phones REVEAL PREFERENCES

1.
Reveal
consumer
preferences

2.
Capture
transactional
insights

Solutions page phones - Post-auction survey

3.
Understand
the
"Why"

Research Solutions for All of Your Business Questions

Idea Screening

Rank your ideas and understand which ones are worth further development.

Which ideas are worth developing into concepts?
Which customer segments represent the greatest opportunity?
What is the market potential of each idea?

Concept Testing

Understand if your concepts will meet your in-market business objectives and see how to make them better.

What is the market potential of a concept?
What is the optimal positioning for a concept?
What are the best performing packs and claims—and why?
Which consumers are going to purchase?

Price Testing

Plan a winning pricing strategy for a new or existing product by learning how much consumers are truly willing to pay.

Which price maximizes revenue and profit?
What are the important thresholds for building a pricing strategy?
What will be the impact of a price change on share and volume?

In-Home Usage Testing

Compare consumer demand before and after use to gain a more accurate understanding of a product’s true market potential.

How do customers experience the product?
How does the customer experience affect market potential?
How do different audience segments value a product?
What is the repeat purchase potential?

Product & Brand Tracking

Turn tracking from an evaluation tool into a key driver of action by measuring changes in how consumers value your product or brand over time.

How much do consumers at each stage of the purchase funnel value your product or brand?
What are the drivers and barriers to purchase and re-purchase?
Which post-launch tactics should be adjusted to drive better performance?

Custom Testing

Work with our insights consultants to design custom testing to answer any business question that requires a deeper and more accurate understanding of what your customers value.

Don't just take our word for it, hear what our customers think

A very innovative approach—and a more accurate way to understand the best pricing and positioning for your brand's products.

Sr. Insights Manager

RECKITT

Veylinx’s auction-based methodology gives a more realistic indication of trial rates of different concepts at different prices. It is very cost-competitive and relatively faster than other methodologies.