--- title: About Us | Veylinx description: Veylinx is the most realistic behavioral insights platform for confidently answering critical business questions during all stages of product innovation. --- [![Veylinx\_logo24-02a](https://veylinx.com/hubfs/Veylinx_logo24-02a.svg) ![Veylinx\_logo24-02a](https://veylinx.com/hubfs/Veylinx_logo24-02a.svg)](https://veylinx.com?hsLang=en) [![Veylinx logo](https://veylinx.com/hubfs/Veylinx_logo24-02a.svg)](https://veylinx.com?hsLang=en) - [Solutions](https://veylinx.com/solutions?hsLang=en) - [About Us](https://veylinx.com/about-us) - [Blog](https://veylinx.com/blog?hsLang=en) - [Contact Us](https://veylinx.com/contact-us?hsLang=en) - [Solutions](https://veylinx.com/solutions?hsLang=en) - [About Us](https://veylinx.com/about-us) - [Blog](https://veylinx.com/blog?hsLang=en) - [Contact Us](https://veylinx.com/contact-us?hsLang=en) [GET STARTED](https://veylinx.com/contact-us?hsLang=en) # About Us **Veylinx captures the most realistic behavioral insights for answering critical business questions. To reliably predict demand, Veylinx collects insights with a Nobel Prize-winning approach that gives consumers real skin in the game.**  [START PROJECT](https://veylinx.com/contact-us?hsLang=en) ## Why Veylinx? Start making more confident decisions with reliable data captured rapidly and affordably. ![confident decisions](https://veylinx.com/hubfs/download%20(7).svg) #### More confident decisions Research participants risk their own money on concepts and products in a real buying situation. This yields insights that reduce hypothetical bias and drive better decisions. ![Transactional learning](https://veylinx.com/hubfs/download%20(8)-1.svg) #### Transactional learning Veylinx’s transaction learning experiments give consumers “skin in the game,” so the resulting data has greater predictive power than surveys alone. ![Vast expertise](https://veylinx.com/hubfs/download%20(4).svg) #### Vast industry expertise Veylinx clients rely on the deep market research experience and wide consumer products knowledge of our world-class team of consultants and researchers. ![Interactive dashboard](https://veylinx.com/hubfs/download%20(2).svg) #### Interactive dashboard In addition to receiving an optional customized debrief, clients can view and analyze their research data and recommendations on Veylinx’s easy-to-use online platform. ![Global coverage](https://veylinx.com/hubfs/download%20(6).svg) #### Global coverage & scale Veylinx drives more accurate insights and smarter decisions for everyone from multinational FMCGs to start-ups—in every language and market on earth. ![Proven methodology](https://veylinx.com/hubfs/download%20(5).svg) #### Proven methodology Veylinx’s unique transactional approach is built around the Nobel Prize-winning Vickrey auction, which has been proven to more accurately capture consumer wants and needs. ### 710 Projects Conducted ### 5,592 Products & Ideas Tested ### 3,644,745 Moments of Truth ## The Veylinx Story We're not your typical research company or tech scale-up. We began as an academic project fueled by curiosity and a burning desire to better predict what people will buy. Today, we've become the pioneers of a unique behavioral research approach trusted by PepsiCo, Unilever, Kraft Heinz, Nestlé, Microsoft, and many more of the world’s largest and most innovative companies. With an incredible team spread across three continents, we're on a mission to revolutionize market research using the power of behavioral science. We believe that understanding what customers truly want is the key to unlocking any business's success. Our dream is to help as many clients and partners as we can to capture behavioral insights that reveal the real wants and needs of consumers. [START A PROJECT](https://veylinx.com/contact-us?hsLang=en) - We're headquartered in the center of Amsterdam, with offices in the U.S. and Morocco. - Our mission is to close the gap between what companies think their customers want and what they actually want. - The core Veylinx methodology uses the Nobel Prize-winning Vickrey auction to collect transactional insights. These *moments of truth* are captured each time someone chooses a price they'll pay for a product. - This approach bridges the space between research and commerce to help brands measure demand for both innovations and existing products. ## Making Research Real **We do this by presenting consumers with a real purchasing scenario that accurately captures how much they value an idea, a product or a brand.** ## Veylinx in the Spotlight Recent Veylinx media coverage, press releases, blog posts, and more. ![eps. 4 rainier premium innovation webinar](https://veylinx.com/hs-fs/hubfs/eps.%204%20rainier%20premium%20innovation%20webinar.png?width=200&height=200&name=eps.%204%20rainier%20premium%20innovation%20webinar.png) #### Webinar Replay: Veylinx 10-Year Anniversary Webinar Series, Ep. 4 Veylinx Co-Founder Rainier van Rietschoten shares all Veylinx learnings around premium innovation.For example, macro influences on the innovation process, premium innovation that did not succeed, etc.  [SEE VIDEO](https://vimeo.com/1179513090?share=copy&fl=sv&fe=ci#t=0) ![Veylinx highlight webinar ep 3](https://veylinx.com/hs-fs/hubfs/Canva%20images/Veylinx%20highlight%20webinar%20ep%203.png?width=200&height=200&name=Veylinx%20highlight%20webinar%20ep%203.png) #### Webinar Replay: Veylinx 10-Year Anniversary Webinar Series, Ep. 3 Veylinx Founder Anouar El Haji shares tips & tricks on how to price premium products and what CPG brands often miss in the third episode of the Veylinx anniversary series. [SEE VIDEO](https://vimeo.com/1168167208?share=copy&fl=sv&fe=ci#t=0) ![veylinx highlight webinar eps 2](https://veylinx.com/hs-fs/hubfs/veylinx%20highlight%20webinar%20eps%202.png?width=200&height=200&name=veylinx%20highlight%20webinar%20eps%202.png) #### Webinar Replay: Veylinx 10-Year Anniversary Webinar Series, Ep. 2 Veylinx Co-Founder & CRO Rainier van Rietschoten and NPD Expert & Key Account Manager Rick Radia present to you- The Secret to Innovation: Why Value is the Ultimate Metric.   [SEE VIDEO](https://vimeo.com/1143138962?fl=pl&fe=sh#t=3s) ![The GRIT report ranking](https://veylinx.com/hs-fs/hubfs/kvadrat%20grit%20promo.png?width=200&height=200&name=kvadrat%20grit%20promo.png) #### The GRIT Report "Most Innovative Suppliers" Ranking Veylinx is back on the Top 50 Most Innovative Suppliers list, ranked #5 for Data & Analytics and #18 for Full-Service Suppliers. [GET THE REPORT](https://www.greenbook.org/grit/grit-business-and-innovation-edition) ![Vitamin study](https://veylinx.com/hs-fs/hubfs/Vitamin%20study.png?width=200&height=200&name=Vitamin%20study.png) #### Brand Trust is Most Essential Vitamin Purchase Driver *Demand for Women’s Multivitamins* New Veylinx study reveals: Vitamin brand preferences **|** Willingness to pay for eight popular products **|** Consumer feelings towards specific brands **|** Shopper behavior & attitudes. [GET THE REPORT](https://veylinx.com/multivitamins-research?hsLang=en) ![webinar anniversaries](https://veylinx.com/hs-fs/hubfs/webinar%20anniversaries.png?width=200&height=200&name=webinar%20anniversaries.png) #### Webinar Replay: Veylinx 10-Year Anniversary Webinar Series, Ep. 1 Get insights from Veylinx Founder & CEO Dr. Anouar El Haji into: What makes a product innovation truly innovative | How to choose the right direction for your innovation | Lessons from the hundreds of research projects we’ve conducted. [SEE VIDEO](https://vimeo.com/user93885140/veylinxanniversarywebinar?fl=ip&fe=ec) ![Veylinx & Yasna](https://veylinx.com/hs-fs/hubfs/Veylinx%20x%20yasna.png?width=200&height=200&name=Veylinx%20x%20yasna.png) #### Webinar Replay: Veylinx + Yasna Conversational Research Get another level of insights with Veylinx’s conversational research add-on from Yasna. Listen to Veylinx COO Marlies Kerklaan explain how it works and how it can enhance your insights. [SEE VIDEO](https://www.youtube.com/watch?v=xyWbqXGjw08) ![Cross-pricing webinar](https://veylinx.com/hs-fs/hubfs/Webinar%20image%20for%20About%20Us.png?width=200&height=200&name=Webinar%20image%20for%20About%20Us.png) #### Webinar Replay: Maximize Profitability with a Pricing Simulator Learn how to use behavioral data to instantly see the effect of portfolio adjustments on your demand, profitability and market share. [SEE VIDEO](https://vimeo.com/917496904?share=copy) ![Cosmetics Design](https://veylinx.com/hs-fs/hubfs/7-Aug-12-2024-02-19-03-3964-PM.png?width=200&height=200&name=7-Aug-12-2024-02-19-03-3964-PM.png) #### "Sunxiety" Fueling Demand for Multi-Functional Sunscreens A new study by Veylinx revealed insights into consumer demand for multi-functional sunscreens that go beyond protecting against UV rays. [READ ARTICLE](https://www.cosmeticsdesign.com/Article/2024/07/08/Growing-sunxiety-fuels-consumer-demand-for-multi-functional-sunscreens) ![Der Spiegel](https://veylinx.com/hs-fs/hubfs/6-Aug-12-2024-02-19-03-3923-PM.png?width=200&height=200&name=6-Aug-12-2024-02-19-03-3923-PM.png) #### Greenwashing Scares Away Potential Customers A study by McKinsey and Veylinx found that sustainability in advertising messaging does not always have a sales-boosting effect. [READ ARTICLE](https://www.spiegel.de/wirtschaft/greenwashing-wie-unternehmen-kunden-durch-irrefuehrende-werbung-verlieren-a-5d10e5e3-53fc-4961-a3ca-643b91eadecc) ![McKinsey](https://veylinx.com/hs-fs/hubfs/5-Aug-12-2024-02-19-03-4081-PM.png?width=200&height=200&name=5-Aug-12-2024-02-19-03-4081-PM.png) #### How Much Will Consumers Really Pay for Green Products? New Veylinx/McKinsey research shows how an auction-based insights approach allows brands to measure demand for sustainability. [READ ARTICLE](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/talk-is-cheap-how-much-will-consumers-really-pay-for-green-products) ![Incrementality webinar](https://veylinx.com/hs-fs/hubfs/Incrementality%20webinar.png?width=200&height=200&name=Incrementality%20webinar.png) #### Webinar Replay: How to Optimize Incrementality for Real Success Learn how how to use behavioral research to predict and avoid cannibalization when launching FMCG innovations. [SEE VIDEO](https://vimeo.com/917496904?share=copy) ![Food Navigator](https://veylinx.com/hs-fs/hubfs/food%20navigator.png?width=200&height=200&name=food%20navigator.png) #### Super Bowl '24 Winners & Losers: Which Brands Came Out on Top In its second annual Super Bowl study, Veylinx measured the effect of big game commercials on consumer demand. [READ ARTICLE](https://www.foodnavigator-usa.com/Article/2024/02/16/super-bowl-ad-winners-and-losers-which-brands-came-out-on-top) ![BBC article](https://veylinx.com/hs-fs/hubfs/bbc%20article.png?width=200&height=200&name=bbc%20article.png) #### Do Canned Mocktails Scratch the Dry January Itch? US demand for non-alcoholic canned cocktails grew by 4% year over year, according to a study from behavioural research company Veylinx. [READ ARTICLE](https://www.bbc.com/worklife/article/20240111-do-mocktails-scratch-the-dry-january-itch) ![The Spirits Business](https://veylinx.com/hs-fs/hubfs/Cocktails%20feature.png?width=200&height=200&name=Cocktails%20feature.png) #### Consumer Demand for Canned Cocktails up 20 Percent Behavioural research platform Veylinx released its latest batch of consumer data, charting an increase in canned cocktail demand. [READ ARTICLE](https://www.thespiritsbusiness.com/2024/01/consumer-demand-for-canned-cocktails-up-20/) ![Kraft Heinz and Veylinx](https://veylinx.com/hs-fs/hubfs/Kraft%20Heinz%20and%20Veylinx.png?width=200&height=200&name=Kraft%20Heinz%20and%20Veylinx.png) #### Hold my Latte: How Kraft Heinz Went From Intent to Action The Veylinx session at Quirk's NYC explored how Kraft Heinz uncovered real consumer behavior to drive breakthrough coffee innovation. [SEE VIDEO](https://vimeo.com/917554759) ![entrepreneur article](https://veylinx.com/hs-fs/hubfs/entrepreneur%20article.png?width=200&height=200&name=entrepreneur%20article.png) #### These 4 Commercials Made the Biggest Impact on Consumers According to a new study by Veylinx, Super Bowl ads shown this year increased product demand among viewers by 6.4%. [READ ARTICLE](https://www.entrepreneur.com/business-news/study-2023-super-bowl-commercials-sparks-consumer-demand/446263) ![forbes article](https://veylinx.com/hs-fs/hubfs/forbes%20article.png?width=200&height=200&name=forbes%20article.png) #### Numbers Show That Dry January is More Than a Fad New Veylinx research found that research shows that there’s more to sober curiosity than just a dry January challenge. [READ ARTICLE](https://www.forbes.com/sites/claudiaalarcon/2022/12/28/numbers-show-that-dry-january-is-much-more-than-a-passing-fad) ![Tracking Study](https://veylinx.com/hs-fs/hubfs/Webinar%20(200%20%C3%97%20200%20px)a.png?width=200&height=200&name=Webinar%20(200%20%C3%97%20200%20px)a.png) #### How did inflation change purchasing behavior in the U.S.? A new Veylinx tracking study revealed how buying habits and attitudes over a 13 month period were affected by rising prices. [READ POST](https://blog.veylinx.com/13-months-later-how-did-inflation-change-purchasing-behavior-in-the-u-s-9b3345c0db7f) ![Twitter study](https://veylinx.com/hs-fs/hubfs/Twitter_Verified_Badge.svg2.png?width=200&height=200&name=Twitter_Verified_Badge.svg2.png) #### Veylinx Research Explores Demand for Paid Verification Veylinx has released the results of new research into Twitter users' willingness to pay for account verification (aka a "blue check mark"). [SEE RELEASE](https://www.prnewswire.com/news-releases/new-research-explores-potential-demand-for-paid-twitter-verification-301673064.html) [![Veylinx\_logo24-02a](https://veylinx.com/hubfs/Veylinx_logo24-02a.svg)](https://veylinx.com?hsLang=en) - [Solutions](https://veylinx.com/solutions) - [About Us](https://veylinx.com/about-us) - [Blog](https://veylinx.com/blog) - [Careers](https://veylinx.com/careers) - [Partners](https://veylinx.com/partners) - [Contact Us](https://veylinx.com/contact-us) ©2026 Veylinx. All rights reserved. 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