Products & Ideas Tested
Moments of Truth
We're not your typical research company or tech scale-up. We began as an academic project fueled by curiosity and a burning desire to better predict what people will buy.
Today, we've become the pioneers of an online behavioral research platform trusted by PepsiCo, Unilever, Kraft Heinz, Nestlé, Microsoft, and many more of the world’s largest and most innovative companies. With an incredible team spread across three continents, we're on a mission to revolutionize market research using the power of behavioral science.
We believe that understanding what customers truly want is the key to unlocking any business's success. Our dream is to help as many clients and partners as we can to capture behavioral insights that reveal the real wants and needs of consumers.
We're headquartered in the center of Amsterdam, with offices in the U.S. and Morocco.
Our mission is to close the gap between what companies think their customers want and what they actually want.
The core Veylinx methodology uses the Nobel Prize-winning Vickrey auction to collect transactional insights. These moments of truth are captured each time someone chooses a price they'll pay for a product.
This approach bridges the space between research and commerce to help brands measure demand for both innovations and existing products.
In its second annual Super Bowl study, Veylinx measured the effect of big game commercials on consumer demand.
US demand for non-alcoholic canned cocktails grew by 4% year over year, according to a study from behavioural research company Veylinx.
Behavioural research platform Veylinx released its latest batch of consumer data, charting an increase in canned cocktail demand.
The Veylinx session at Quirk's NYC explored how Kraft Heinz uncovered real consumer behavior to drive breakthrough coffee innovation.
Retailers should prepare to cater to the growing consumer base seeking alcohol-free refreshments, according to new Veylinx research.
According to a new study by Veylinx, Super Bowl ads shown this year increased product demand among viewers by 6.4%.
New Veylinx research found that research shows that there’s more to sober curiosity than just a dry January challenge.
A new Veylinx tracking study revealed how buying habits and attitudes over a 13 month period were affected by rising prices.
Veylinx has released the results of new research into Twitter users' willingness to pay for account verification (aka a "blue check mark").