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Check out Veylinx webinars, presentation recordings, and other videos here.
Veylinx Co-Founder & CRO Rainier van Rietschoten and NPD expert & Account Director Rick Radia dive into exploring value—the ultimate metric behind successful innovation.
This webinar installment by Veylinx Founder Dr. Anouar El Haji is for anyone who wants to learn the secrets to successfully validating an innovation, whether it's a product restage or a whole new category.
Discover how to instantly see the effect of portfolio adjustments on your demand, profitability, and market share.
Veylinx presentation at Quirks New York '23
Discover how Ulyana Zavadskaya at Kraft Heinz uncovered real consumer behavior to drive breakthrough coffee innovation with Veylinx.
Learn how to understand a product’s true market potential with transactional In-Home Usage Tests (IHUTs) that remove hypothetical bias and reveal real re-purchase potential.
Veylinx presentation at IIEX Europe '23
J&J (Kenvue) demonstrates how it captured real consumer behavior for a Neutrogena product that did not yet exist.
In 2022, we at Veylinx tested consumer purchasing behavior around different breakfast cereals. We repeated the study 13 months later to examine the effect of inflation on behavior.
Industry experts agree that measuring incrementality is crucial but very difficult. Discover how a behavioral approach can help you.
See Veylinx Co-Founder Rainier van Rietschoten discuss how Veylinx combines agile with transactional research to enable quick insight capture without sacrificing quality.
Veylinx Co-Founder Rainier van Rietschoten succinctly explains the solutions Veylinx offers, using a behavioral approach to reveal what consumers truly value.
Focusing on value as the key success metric helps companies accurately track progress and confidently adjust post-launch tactics—turning tracking into a powerful driver of action.