Hosted by Veylinx Founder Dr. Anouar El Haji
Consumers say they want premium innovations, but when the product hits the shelf, they often grab the cheaper alternative. This "say-do gap" is the biggest pitfall of premium product launches. But what if you could predict the winners—and their exact price ceiling—before you even sell a single unit?
In this webinar, Veylinx Founder and CEO Dr. Anouar El Haji challenges the industry’s historic reliance on traditional benchmarks. He will reveal why comparing your breakthrough innovation to the "category average" is a recipe for failure and share the behavioral science secrets used to validate true demand for premium products.