Breaking the Benchmark: How to Price Above the Market

WEBINAR
February 25, 2026 | 10am ET / 3pm GMT

Hosted by Veylinx Founder Dr. Anouar El Haji

Consumers say they want premium innovations, but when the product hits the shelf, they often grab the cheaper alternative. This "say-do gap" is the greatest pitfall of premium product launches. But what if you could predict the winners—and their exact price ceiling—before you sell a single unit? 

In this webinar, Veylinx Founder and CEO Dr. Anouar El Haji challenges the industry’s reliance on traditional benchmarks. He'll reveal why comparing your breakthrough innovation to the "category average" is a recipe for failure and share the behavioral science secrets used to validate true demand for premium products. Register now!

Key Takeaways:

  • Why the search for truly premium innovations never stops
  • How the say-do gap is different for premium launches
  • The good, the bad and the ugly: which benchmarks you should use
  • How to validate premium innovations confidently
  • Pricing is only half of the puzzle: what else you should validate