--- title: New Research Explores Potential Demand for Paid Twitter Verification description: Veylinx studied the behavior of over 400 Twitter users to reveal how much they would pay for a blue check mark next to their account name. image: https://veylinx.com/hubfs/twitter%20study%20blog%20post%20image.webp --- [![Veylinx\_logo24-02a](https://veylinx.com/hubfs/Veylinx_logo24-02a.svg) ![Veylinx\_logo24-02a](https://veylinx.com/hubfs/Veylinx_logo24-02a.svg)](https://veylinx.com) [![Veylinx logo](https://veylinx.com/hubfs/Veylinx_logo24-02a.svg)](https://veylinx.com) - [Solutions](https://veylinx.com/solutions) - [About Us](https://veylinx.com/about-us) - [Blog](https://veylinx.com/blog) - [Contact Us](https://veylinx.com/contact-us) - [Solutions](https://veylinx.com/solutions) - [About Us](https://veylinx.com/about-us) - [Blog](https://veylinx.com/blog) - [Contact Us](https://veylinx.com/contact-us) [GET STARTED](https://veylinx.com/contact-us) [Back to Blog Home](https://veylinx.com/blog) - [Market Research](https://veylinx.com/blog/tag/market-research) - [Veylinx](https://veylinx.com/blog/tag/veylinx) - [Veylinx Study](https://veylinx.com/blog/tag/veylinx-study) - [Best Practices](https://veylinx.com/blog/tag/best-practices) - [brands](https://veylinx.com/blog/tag/brands) - [webinar](https://veylinx.com/blog/tag/webinar) - [Ads](https://veylinx.com/blog/tag/ads) - [Consumer Demand](https://veylinx.com/blog/tag/consumer-demand) - [Insights Conferences](https://veylinx.com/blog/tag/insights-conferences) - [AI](https://veylinx.com/blog/tag/ai) - [IHUT](https://veylinx.com/blog/tag/ihut) - [In-home usage test](https://veylinx.com/blog/tag/in-home-usage-test) - [Partnerships](https://veylinx.com/blog/tag/partnerships) - [agentic commerce](https://veylinx.com/blog/tag/agentic-commerce) - [premium](https://veylinx.com/blog/tag/premium) - [super bowl](https://veylinx.com/blog/tag/super-bowl) # New Research Explores Potential Demand for Paid Twitter Verification ![Veylinx unveils wow much are people willing to pay for Twitter verification](https://veylinx.com/hs-fs/hubfs/twitter%20study%20blog%20post%20image.webp?width=1400&height=788&name=twitter%20study%20blog%20post%20image.webp) [Veylinx](https://veylinx.com/) has released the results of new research into social media users’ willingness to pay for account verification (aka a “blue checkmark”). Veylinx studied the behavior of over 400 Twitter users (who log in at least once a week) to reveal how much they would pay for a blue check mark next to their account name. The research discovered that demand is strong — and that the company could potentially charge even more than the proposed $8/month fee. According to the research, 23 percent of Twitter users are willing to pay $8 monthly for a verified account. However, the study found that $10 is the price that actually maximizes revenue, with 21 percent of users willing to pay that amount monthly. Unlike typical market research, Veylinx measures actual purchase behavior instead of intent. Participants placed a single sealed bid on a monthly verification subscription using their money. The results reveal participants’ actual willingness to pay instead of their hypothetical willingness to pay. > “**It’s ironic that Elon Musk is revamping the Twitter verification system without verifying who would use it and what they would be willing to pay,” said Veylinx founder and CEO Anouar El Haji. “If he’s seeking to create a new revenue stream, behavioral research is far more useful for predicting demand than online polls.”** Unsurprisingly, a wide gap in demand for a blue check mark exists between the Twitter owner’s supporters and his detractors. Thirty-two percent of people with a favorable opinion of him are willing to pay the $8/month fee for Twitter verification — but only 5 percent of people who view him unfavorably are willing to pay that same amount. According to the study, the new ownership and proposed fees don’t seem likely to reduce site traffic in the near term. Thirty-seven percent plan to use Twitter more during the next three months, 8 percent plan to use Twitter less, and only 2 percent plan to stop using it completely. Overall, 56 percent of users expect that the move to expand and charge for Twitter verification will positively impact the social network. For more information about the Veylinx methodology, visit [www.veylinx.com](https://www.veylinx.com/). ###### Tags: [Veylinx Study](https://veylinx.com/blog/tag/veylinx-study) Post by [Karina Abdulina](https://veylinx.com/blog/author/karina-abdulina) November 18, 2022 ### Related Articles ##### [![](https://veylinx.com/hs-fs/hubfs/Blog%20covers%20april%20fools%20day(1000%20x%20600%20px).png?width=520&height=294&name=Blog%20covers%20april%20fools%20day(1000%20x%20600%20px).png) brands • April 03, 2025 Best Brand Pranks for April Fool's Day 2025 1 min read](https://veylinx.com/blog/best-brand-pranks-for-april-fools-day-2025) ##### [![](https://veylinx.com/hs-fs/hubfs/corn%20flakes%20pprice%20increase%20blog%20post.webp?width=520&height=294&name=corn%20flakes%20pprice%20increase%20blog%20post.webp) January 14, 2022 Veylinx Study Reveals How Consumers Respond to Price Increases 3 min read](https://veylinx.com/blog/new-veylinx-study-reveals-how-consumers-respond-to-price-increases) ### Comments ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Karina Abdulina", "url" : "https://veylinx.com/blog/author/karina-abdulina" }, "dateModified" : "2023-11-21T09:07:59.393Z", "datePublished" : "2022-11-18T09:07:00.000Z", "headline" : "New Research Explores Potential Demand for Paid Twitter Verification", "image" : [ "https://veylinx.com/hubfs/twitter%20study%20blog%20post%20image.webp" ], "mainEntityOfPage" : { "@id" : "https://veylinx.com/blog/veylinx/new-research-explores-potential-demand-for-paid-twitter-verification", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://veylinx.com/hubfs/Veylinx_logo24-02a.svg" }, "name" : "Veylinx" } } ```